Studying, but together.

Knowunity is one of Europe's biggest learning platforms, built by students for students. Learning on a phone is a lonely loop: open the app, do the task, close it. The team wanted studying to feel like something you do with friends, without turning the product into a game for its own sake.

A short advisory sprint next to my day job, a few evenings with the product team. We took the mechanics that make games sticky and kept only the ones that serve learning: quizzes you can challenge a friend on, both playing the same set and comparing scores, seeing who has already finished a topic, a solo mode for the days you want quiet. Concepts, flows and the first screens, handed to the team to build.

A shared layer on top of a solo product: the same quiz, played together. The team left with a clear direction for gamification instead of a backlog of ideas. For me it was a few evenings on the problem I like most, making a complex product feel light.