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Designer. Builder. Painter.

About

I design products people actually use, build them AI-native, and paint when the screen gets too loud.

Head of Design at Getsafe, previously Revolut and Commerzbank. A decade in regulated products taught me that trust is a design material like any other, just harder to fake.

In 2025 the job changed. I stopped managing output and started multiplying it: one designer, AI-native tooling, shipping what used to take a team. This site is the proof, not the pitch.

Off screen: oil on canvas, long runs, and an unreasonable record collection.

Felix Lebedinzew — Portrait
What I do

End to end and hands on: research, flows, UI, and the unglamorous iteration in between. A decade in regulated products taught me that trust is a design material. It has to be earned in every screen, every empty state, every error message.

At Getsafe I own the product experience across the funnel, from first quote to claim paid. Insurance, banking, health: my home turf.

Identities that survive contact with a real product roadmap. I build brand systems as tokens, not posters: type, color, motion and voice defined once, applied everywhere, maintainable by whoever comes after me.

From naming to rollout, the test stays the same. Does it still hold up in the smallest, least glamorous surface of the product?

From Figma to App Store in one motion. I design and build with the same hands: Swift for iOS, Astro for the web, Claude in the middle. What used to take a team now takes a focused week.

This site, and every app on it, is the proof. Working software over promised software.

Built and led a team of nine designers. Hiring, career paths, ops, and the quality bar that makes all of it matter. The job is creating conditions where good work is the default, not the exception.

In 2025 the role changed: less managing output, more multiplying it. One designer with the right tools outships yesterday’s team.

Clarity sprints for founders who need direction, not decks. One week from fog to a decision you can build on: what to ship, what to cut, what to test first.

Starts with a free 30 minute intro call. Your problem, my honest read.

Product DesignBrand SystemsAI-Native BuildDesign LeadershipAdvisory
Career
The long version, on paper Request CV →
Approach
01 Frame

One page, one decision. What are we actually solving, for whom, and how will we know? Everything else waits.

02 Design

Figma until the idea is honest. Not a pixel longer. Prototypes over promises, evidence over opinion.

03 Build

AI-native loops, real code early. Working software over promised software, shipped in days, not quarters.

04 Learn

Ship, measure, write it down. Weekly, in public. The loop only counts if it changes the next decision.

In public
»Felix’simpactwentfarbeyonddesignexecution.Heshapedthewayourteamsthinkaboutproduct,brand,anduserexperience.Getsafe’sdesignandcollaborationstandardsarestrongerbecauseofhim.«
Sarina Hergarten Sarina Hergarten COO, Getsafe
»FelixwasoneofthebestdesignersIworkedwith.HisUI/UXskillshelpedusgettheproducttomarketandreallyscaleupourfeelandlookoftheproduct.«
Georgian Andrei Oprisor Georgian Andrei Oprisor Head of Revolut People
»Felixisanabsolutejoytoworkwith.Veryindependentandgenuinelysmart,hewasagreatmemberoftheBankingtribehereatRevolutandwillbeagreatadditiontoanyproductdesignteam🚀«
Margarida Botelho Margarida Botelho Lead Product Designer, Revolut
»I’vehadthegreatopportunitytoworkwithFelixasafellowproductdesigner.Throughoutourtimeworkingtogether,Felixhasshownexceptionalskillandcreativityindesign.«
Ilia Tiulin Ilia Tiulin Senior Product Designer, Revolut
»Felixiseasilyoneofthebest(ifnotthebest)designersI’veworkedwith.Hisabilitytoturncomplexproblemsolvingsandideasintosomethingtangiblealwaysmademyjob10xeasier.«
Thomas Dobereiner Thomas Dobereiner Product @ Revolut · ex-Wise
»Felixisanoutstandingdesignerwithagreatentrepreneurialspirit.🚀Heisalwaysontopofthelatesttrendsandknowshowtoapplythemtohiscurrentprojects.«
Gabriel Holz Gabriel Holz Engagement Manager, Porsche Consulting
»ImissworkingwithFelix.Suchacoolguy,knowsallabouttech,knowshowtotalkwithpeopleandisareallygooddesigner.«
Murilo Fonseca Murilo Fonseca Principal Product Designer
»FelixisatalentedandexperiencedUXandvisualdesignerwithgreatstrategicunderstanding.«
Philipp Thesen Philipp Thesen Founder Prenew · Professor
»Felixisanamazingdesigner.Veryfocused,detail-oriented,creative,andjustsuperpassionateaboutdesign.«
Stan Reimgen Stan Reimgen Design Leader · Co-Founder, Big Studio
»Felixisagreatguywhofollowstrendsandalwaysaimsforthehighestquality.HisknowledgeandsenseforUXonUIissmooth,heisagreatdesigner!«
Tomas Hustoles Tomas Hustoles Senior Digital Designer, SAP Fioneer
01 / 10
DNA
01 Simplicity Complexity is the problem, never the answer
02 Evidence Numbers end debates
03 Full stack Idea to shipped, one person
04 Taste What survives time pressure
05 Leverage AI as a multiplier, not a crutch
06 Craft The last 5% is the whole point
One slot open

Sometimes I take on side quests: advisory, clarity sprints, or a design partnership where it truly fits. Don’t be shy. Get in touch.

Book an intro call