A stage for German excellence.

Meisterkreis is the network of Germany's premium and luxury brands. Once a year it hands out the Meisterkreis Award, and the award deserved a home that feels like the work it honours, not a page inside an association website. It also had to survive the next year without becoming a project again.

A microsite for the award, built next to my day job. Editorial pacing, large photography, room for the jury and the laureates. A structure that carries from one year to the next, so the 2026 edition was an update, not a rebuild. Alongside it, advice on the network's wider digital presence: what to keep, what to simplify, where to invest.

The award has a place that matches its ambition, and the yearly update takes an afternoon instead of a budget round. Small in hours, the kind of work I like: a clear brief, craft, a network I respect.